Why I made this

A note from Caity

Greg,

I’ve known you for most of my life. You were part of the small, wonderful world around my family long before I was old enough to understand the business, and later you became part of my own professional life in a much more important way.

You became one of my biggest champions, mentors, and sounding boards.

And I know I’m hardly unique.

There are so many people in our little corner of the world who are better at what they do – and probably a little better at who they are – because they’ve had Greg Albright in their lives.

You have an incredible way of making people feel welcomed, valued, and seen without ever making it feel performative. You encourage people, but you don’t just tell them what they want to hear. You challenge them. You push back. You ask the question they haven’t quite asked themselves yet. You see potential and say it out loud.

You understand business, but you understand people even better.

You know that the lowest bid isn’t always the best decision. That relationships matter. That execution matters. That trust matters. That there is usually a human problem underneath the business problem.

And you have always seemed genuinely interested in helping people become better at making their own decisions – not making them dependent on you for the answer.

Unfortunately, this creates a problem.

Sometimes I still want the answer.

When I had the first real prototype of ImpactHub ready, you were the first person I wanted to show. There have been countless other moments when I’ve wanted to call and ask, What do you think? What am I missing? What would you do?

And now you’re retiring.

Which seems incredibly inconsiderate of you.

So I decided I needed an on-demand, deeply inferior, off-brand version of Greg that I could consult without actually bothering you.

Basically:

Temu Greg. 🙂

And that became AskGregAi.

It is very deliberately not you. Nothing could be.

But I wondered whether we could capture enough of the principles, judgment, warmth, humor, curiosity, encouragement, relationships, and occasional well-earned pushback that people associate with you to create something useful.

Something that might help someone stop for a second and ask:

What would Greg do?

If it makes someone think a little harder, treat someone a little better, take the brave next step, make a wiser business decision, or simply feel a little more encouraged, then it will have captured at least a tiny bit of what you have given so many of us for years.

And, naturally, it already knows who the sexiest man alive is.

Love you, Greg.

Caity Craver

The Voice of Witeck-Combs Communications

How AskGregAi was built

AskGregAi started as a retirement surprise.

The Greg Brain – the engine behind the responses – was built from Greg’s documented career and professional history, public writing and tributes, firsthand stories and experiences, and a set of principles that consistently appeared in the way people described his leadership, relationships, judgment, and approach to business.

The system is designed to apply those principles to new questions rather than pretend Greg personally answered them.

It can also research current public information when a question requires it, while distinguishing between what is known, what is current fact, and what would merely be speculation about Greg’s opinion.

A few important rules are built into the Greg Brain:

• Never invent a Greg story, quote, belief, or opinion.
• Never take cheap shots at another person or company.
• Say when there isn’t enough information to know what Greg would think.
• Put relationships, integrity, judgment, execution, and people at the center of the advice.
• Keep learning – carefully – from stories shared by the people who know Greg.

Greg had no involvement in creating this before receiving it.

That was kind of the point.